Note: This article has been updated since it’s original publication.
We surveyed nearly 300 CAM professionals (who attended our CAMfire Conference in 2014) and asked this question:
Which of the following do you use to promote your community management organization?
We received 78 responses, in which people simply said yes or no to a variety of online marketing channels.
The Data
While 78 respondents is not empirical evidence, these respondents were from all over the US, and all individuals who identified themselves as community association management professionals—not board members or vendors. So I feel it is a reasonably good indicator of how our industry has adopted online marketing technologies, and as you can see from the charts above, we’ve got a long way to go.
Take Action!
Are you thinking of incorporating a social media strategy into your community association management organization? Enumerate partner and website provider AtHomeNet has generously offered to share this useful guide with our readers!
