Smart Communities… Mobile Apps

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A recent report from Compuware suggests that consumer preference is strongly in favor of apps — (85%) ahead of mobile sites. Mobile apps provide so many benefits to associations and management professionals who seek to engage their residents and build a vibrant, growing community.

Here are some benefits of having your own branded app for your community:

It’s all about focus. A private mobile app for your HOA community communicates directly to the user/homeowner. Information is available via their personal mobile devices, at their fingertips.

It’s faster. Without question, a mobile app provides information much faster than mobile browsing or a static website. Imagine sitting in traffic on the way home, and getting an alert from your community mobile app letting you know that the north gate in your gated community is down and you will have to use the south entry. Important information pushed through a mobile app gets out faster than email and helps avoid an unhappy homeowner.

It’s friendly. The mobile app, residing on your personal device, is a constant reminder of your community. According to a 2014 study conducted by the mobile measurement and advertising platform Flurry, the average American spends 162 minutes on his or her mobile device each day. The badge of a branded mobile application is like a mini-promotion that constantly exists on a homeowner’s device. If an HOA resident is seeing your application daily, more likely than not, they will think of the community and management company in a positive away.

It facilitates engagement. Several studies clearly support that we respond more often and more quickly to mobile notifications. Mobile apps allow you to easily communicate and alert residents about association news and lifestyle events in the community. Mobile device users receive these notifications instantly to their device, allowing you to communicate important information quickly, efficiently and effectively.

It feeds your value proposition. A mobile app reinforces your brand, increases your visibility, builds loyalty, engages more effectively and enhances your customer service.